Shivam Tent House: Their Local SEO Growth Journey

Client Background:

Shivam Tent House, a well-established brand with 30 years of experience in catering services, approached OptMum Digital – a leading Digital Marketing Agency in Gurgaon in May 2022. The client was seeking effective lead generation services to enhance their online presence and boost business in the competitive catering industry in Gurgaon.

Challenges:

Despite being a reputable brand, Shivam Tent House faced challenges in reaching a wider audience and converting online leads into actual clients. The client recognized the need for a comprehensive digital marketing strategy to increase visibility, generate quality leads, and achieve a higher return on investment (ROI).

Strategy Implemented:

OptMum Digital devised a two-fold strategy focusing on Local SEO and website revamp to address the client’s challenges effectively.

1. Local SEO Campaign:

To enhance Shivam Tent House’s visibility in the local market, OptMum Digital implemented a robust Local SEO strategy. This included optimizing Google My Business (GMB) listings, local keyword targeting, and creating location-specific content. The goal was to ensure that Shivam Tent House appeared prominently in local search results, capturing the attention of potential clients in Gurgaon.

Results:

Within the first three months, Shivam Tent House experienced a significant improvement in local search rankings.

The GMB profile saw an increase in impressions and clicks, indicating higher visibility among local users.

Local keyword targeting led to a noticeable uptick in website traffic from users actively seeking catering services in Gurgaon.

2. Website Revamp:

Understanding the importance of a user-friendly and visually appealing website, OptMum Digital recommended a website revamp for Shivam Tent House. The new website was designed to provide a seamless user experience, showcase the client’s services, and encourage lead generation through strategically placed calls-to-action (CTAs).

Results:

The revamped website led to a decrease in bounce rates and an increase in user engagement.

Improved navigation and an aesthetically pleasing design contributed to a positive brand image.

CTAs strategically placed throughout the website resulted in a noticeable increase in lead conversions.

Overall Impact:

By combining Local SEO and website revamp, Shivam Tent House achieved an impressive 7.5 times ROI month on month. The increased online visibility, coupled with an optimized website, not only attracted more leads but also enhanced the overall brand perception.

Website Revamp in August 2023:

Recognizing the evolving digital landscape, Shivam Tent House decided to stay ahead of the curve by investing in a website revamp in August 2023. The updated website not only reflected the latest design trends but also incorporated advanced features to improve user experience and streamline the lead generation process.

Conclusion:

Through OptMum Digital’s tailored digital marketing solutions, Shivam Tent House successfully navigated the challenges of the digital landscape, establishing a stronger online presence and achieving a substantial ROI. The combined efforts in Local SEO and website revamp positioned Shivam Tent House as a prominent player in the Gurgaon catering industry, setting the stage for sustained growth in the digital era.

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