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Transforming Enrollment Dynamics: Bachpan Play School's Digital Success Story


In December 2022, Bachpan Play School, a renowned preschool chain in Gurgaon’s Sector 46, partnered with OptMum Digital – a leading Digital Marketing Agency in Gurgaon, with a mission to enhance their online presence and drive lead generation. The collaboration focused on leveraging Social Media Marketing, Paid Ads on Meta, and Local SEO to achieve remarkable results.

Challenges Faced:

Despite its reputation, Bachpan Play School recognized the need to adapt to the digital landscape to maintain its competitive edge. The specific challenges included the necessity to boost student admissions and establish a stronger online presence to cater to the evolving preferences of parents.

Strategy Implementation:

Social Media Marketing, Paid Ads, and Local SEO

OptMum Digital implemented a comprehensive strategy to address Bachpan’s challenges:

Social Media Marketing:

  • Developed engaging and visually appealing content to showcase Bachpan’s unique offerings.
  • Ran targeted campaigns on platforms like Facebook and Instagram to reach parents and caregivers.

Paid Ads on Meta (formerly Facebook):

  • Strategically crafted and placed paid ads to maximize visibility and engagement.
  • Utilized Meta’s advanced targeting capabilities to reach the desired demographic.

Local SEO:

  • Optimized Bachpan’s online presence for local searches.
  • Implemented strategies to enhance visibility in Gurgaon, specifically in Sector 46.

Results Achieved:

The combined efforts in Social Media Marketing, Paid Ads, and Local SEO yielded outstanding results for Bachpan Play School:

3 Times ROI Month on Month:

Achieved a consistent 3 times ROI month on month through the strategically implemented digital marketing efforts.

Fivefold Increase in Admissions in Just 2 Months:

The admission of students increased fivefold within two months, showcasing the immediate impact of the Paid Ads and Local SEO strategies.


The collaboration between Bachpan Play School and OptMum Digital exemplifies the transformative power of a targeted digital marketing approach. By strategically leveraging Social Media Marketing, Paid Ads on Meta, and Local SEO, Bachpan not only achieved impressive ROI but also witnessed a substantial increase in student admissions within a remarkably short period.

Future Outlook:

As Bachpan Play School continues its digital journey, the foundation laid by OptMum Digital positions them for sustained growth. The focus on digital marketing has not only attracted more students but has also established Bachpan as a digitally savvy and parent-friendly preschool choice in Gurgaon’s competitive educational landscape.

Key Takeaways:

  • Adapting to digital trends is crucial for sustained growth in the education sector.
  • A targeted digital marketing strategy can significantly impact both ROI and student admissions.
  • The partnership between Bachpan Play School and OptMum Digital is a testament to the potential for digital transformation in the preschool industry.
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